In an era of online social networks, it’s easy to quickly link to half a dozen people whom you haven’t met but with whom you share a common profession, passion, or pumpkin pie recipe. Facebook allows me to keep in touch with friends across the country—in places I’ve lived and places I haven’t. But there’s still something to be said for the synergy of physical proximity.
This is often acknowledged in the context of friendship, but I’ve been surprised by how much it’s true for professional networking as well. DC feels smaller all the time. There is something valuable in “running into” the same people over and over again at different events around the city. And people seem more interested in grabbing coffee if they’ve seen you in person somewhere else first. In other words, the old job-hunting tip—move where you want to live and print a local address on your resume—still holds weight. I was thinking about this in the context of David Brooks’
recent column about the power of American networks. He says,
“ … creativity is not a solitary process. It happens within networks. It happens when talented people get together, when idea systems and mentalities merge.”
Even though it’s easy to connect with American networks without being physically in America, Brooks might argue that the local social context matters, and that’s why the U.S. will continue to draw enterprising individuals:
“America hosts the right kind of networks — ones that are flexible and intense. Study after study suggests that America is one of those societies with high social trust. … The crucial fact about the new epoch is that creativity needs hubs. Information networks need junction points. The nation that can make itself the crossroads to the world will have tremendous economic and political power.”
